8 Benefits of Owning a Blog  



It’s said 150 million blogs exist out there. In more than two decades back nothing like that existed.

So everyone is blogging or posting on blogs. What’s the craze about? Naysayers and pessimists still don’t get it.

Blogs carry thoughts, ideas, opinions, feeling, even promises and freebies.

They’re spaces for the active word; even activists are lashing out on their site blogs. They want to get noticed or where to pitch their demands. It’s an attention seeking space full of content, a hub for content matter.

Blogging is as relevant as this morning and every page of a blog post fresh as the morning dew. Blogging has emerged as a tool for marketing strategist that cannot be ignored. You need buyer you must blog. You need readership, you must blog, you need feedback on your products and services, you must blog, and you need to tackle a life solution? blogging will make you a referral point.

So bloggers are everywhere telling you how to start how to maximize, how to drive traffic to your blog and all manner or tips and tidbits on successful blogging.

  1. Positions your Brand

Blogging positions your brand, building trust in what you offer. Google and optimal search engines will not fail to index your content. It goes up for grabs. Google and similar search engines love new and fresh content and will be happy to push you up.

Your SEO will improve.

There are testimonials out there of how blogs worked like magic weapons or marketing channels, shooting up sales to establish a brand name. Visits and clicks to your blog create new leads or generates a new lead, as business records growth.

The effort you put in today can turnaround your business in coming times.

  1. Engages and Builds interaction with you customers

In responding online, you meet clients, consumers and readers. You benefit from valuable feedback which in turn improves delivery of your goods and services. Knowing what your audience wants is invaluable to your business.


On a blog you are allowed to get up close and personal with your customers. This earns your business newer clients and loyalists; it builds trust in your niche or expertise area.

You cannot compare the number of people who visit a standing website to a blog. As you update everyday and deliver on your promise you gain more visitors. It’s the language of driving up traffic.

  1. Earns you money

While there are no guarantees you’ll live stinking rich from your blog postings, it’s a fact, we have case studies of men and women who made billions from their online presence.


It is profitable.

Whether it’s the juicy or ‘bare all’ details of your daily life like the Kardashians. Life these days, if flaunted and floated in public makes for monetization deals.

There are a lot of topics on how to monetize your blog with Google AdSense, affiliate marketing, sale of your products online, if you care to search. Some blog owners have even sold their blogs for good money and walked away dollars richer!

Many bloggers make a living and earn enough to clear their monthly bills whether part time or as full time work blog mania (need to enter into dictionary) cannot be ignored

You’ve got to try it first, for you never know unless you’ve tried.

  1. Refines your Writing Skills

Writing sometimes starts off as a hobby. That one thing you keep harping on and about may turn out to be your breakthrough moment. A blog offers a writer, constant practice. A practice portal, you refine and hone your writing skills in the eyes of your audience.

The one advice given to every dreaming writer is, write write write. A blog becomes the best place to master your craft. Who knows this might just be the way you meet a publisher!

  1. Expands your horizon and limitations

Networks are food to your business’s soul. The wider the networks, the greater your catch and influence. As readers come to your site comment pass on links and make referral you’ll in no time balloon engaging and maintaining relationships while building synergies for your work or business. You will grow no doubt

  1. Highlight your expertise and authority

“What’s Novocaine?” Is it a new drug like cocaine? A colleague asked

“I don’t know. Never heard of the word”


“Why not try google?”

And voila! You have your answer. It would feel to be the go to guy in matters related to your field of work

Online presence gives you credibility as an authority in your area or field of study and expertise. You can put up your credentials, and go ahead to offer answers and solutions to questions posed or professional advice sought.

Help others as you help yourself.

  1. Hidden benefits


Unbeknown to many, a blog works well for personal growth, expression and indulgence in your chosen passion. You might just get noticed and hired!

Like a selfie, blogging is the art of self-expression; the blogs are a memorial site for personal issues. It’s your free space for all of your imaginations and passion retreats. The stronger your presence online or influence the more sought after.

Create that opportunity for yourself. It could change your life.

  1. Social media can’t be trashed.

It’s a growing tentacle, your blog posts shared on Twitter Facebook Instagram, Pinterest and the like will have a far reaching impact, drawing in more business and clients for you. It’s obvious that you would have nothing to share on these platforms unless you are creating blog posts elsewhere and sharing them via this traffic tools.


The hours spent online by adults and youth are immense and intense, you’ll be surprised. People looking for information or particular product of thought lines need to find you when they browse the internet. So hop onto the bus.

You have heard of SEO, it’s all about being at the top, how awesome to have your blog ready at first search.


Like social influencers, blogging has become a tool to influence choices and decisions online. A blog can market you effectively and grow your net worth.

With a myriad easy to do blogging platforms like Bloggers and WordPress.com you don’t need to sweat the stuff or be techy.

Get off the fence and get blogging. All the time and effort you’ll put in will be worth it, in the end. It works as a powerful tool for visibility, driving sales up and growth. Your subscribers will love you for being there for them.

There can’t be enough high praise for blogging as part of your hip bone.

Try it!

Published by


I write lived experiences and encounters. I write straight from my heart. I pour my thoughts, observations and nuances with black ink on white sheets of webpages. My thoughts and conclusions are my own. If they lead you to think, change or laugh about a thing or two, then I have lived my purpose- to influence positively. This page is dedicated to all Kenyan Mothers and Girls, and to Fathers because daughters are borne of them and to Boys, who call them sisters. If I discover anything out there that will enrich your life or provide income or improve your overall well being, I'll bring it here. It may get personal, but learn and have fun, afterall who celebrates us but us. Who fights for us but us.😇

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